Build a business. Shape a market.
APS Group is entering an exciting phase of growth in Romania, creating a rare opportunity for an experienced commercial leader to build a national sales and distribution network from the ground up.
Backed by the expertise and stability of an established international financial group, you’ll have the autonomy to define the commercial strategy, establish key partnerships and build the organisation that will drive our future growth on the Romanian market.
This is a role for someone who enjoys creating opportunities—not simply managing what’s already in place.
What you’ll do
As Head of Sales & Distribution, you’ll take ownership of the commercial growth in Romania by:
- Defining and executing the national sales and distribution strategy.
- Building a nationwide network of partners, including financial intermediaries, brokers, independent advisors, bancassurance partners and other strategic channels.
- Identifying new business opportunities, developing strategic partnerships and expanding our market presence.
- Leading commercial performance through clear KPIs, effective execution and continuous improvement.
- Working closely with Group stakeholders to successfully introduce and develop products for the Romanian market.
- Establishing scalable sales processes, governance and operational standards.
- Recruiting, developing and leading the future sales organisation while fostering a high-performance, customer-focused culture.
- Defining the strategy for identifying and engaging potential investors, investment networks, family offices, HNW individuals and other relevant capital partners across the Romanian market, in support of our fundraising and distribution growth.
- Personally opening relationships with key investors and capital partners across the market, positioning APS Group and its opportunities at the right level, and directing the broader outreach effort across channels.
- Owning the investor relationship portfolio end-to-end, and representing APS Group’s business model and investment opportunities credibly at senior level with existing and prospective partners.
- Shaping the investor communication and marketing strategy that underpins our fundraising and distribution outreach, in partnership with Marketing.
What we’re looking for
We’re looking for a commercially driven leader who combines strategic thinking with a hands-on approach to building businesses.
You’ll ideally bring:
- Extensive experience (typically 8–10+ years) in senior commercial or sales leadership within financial services.
- Experience in consumer lending, banking, insurance, leasing, investments or capital market products.
- A proven track record of building distribution networks, developing strategic partnerships or growing sales through intermediaries, brokers or alternative channels.
- Experience launching new commercial initiatives, entering new markets or building sales organisations from an early stage.
- Strong business development, negotiation and stakeholder management skills.
- Commercial acumen, execution focus and the ability to translate strategy into measurable business results.
- Good understanding of the Romanian financial services market and regulatory environment.
- Fluent Romanian and professional English.
You’ll stand out if you’ve built broker or intermediary networks, developed lending or insurance partnerships, originated business for investment or capital market products, or successfully launched new distribution channels.
What you can expect from us
- The opportunity to build a national sales, distribution and investor network from the ground up, and to grow your career alongside it.
- Real autonomy and ownership over commercial and fundraising strategy, with direct, visible impact on business growth.
- A collaborative environment with room to take ownership, bring your own ideas and shape how the organisation is built.
- Competitive salary package aligned with your experience and seniority.
- Private medical subscription.
- Hybrid working model and flexibility.